How to Choose a Mobile Platform for Your App

How to Choose a Mobile Platform for Your App

New mobile apps enter the market almost on a daily basis. Some are functional whereas others are bogus and end up being dumped almost immediately. If you are thinking about developing your own mobile app, the last thing you would want is for your app to be termed impractical. You want something that will standout and that will be the talk of the day. One way of making sure this happens is to take some time choosing the right mobile platform for your app development.

Think about your intended audience
This is certainly the first thing you must do before you start working on a mobile app. Are you targeting the business or the non-business market? Which devices does most of your audience use? The answer to these questions will help you determine whether an iPhone or an Android based application will be best. For the business audiences, you may want to focus on the RIM BlackBerry platform. It is a more sensible choice since most business people use that platform. Simply put, before you start working on an app, the first thing you have to do is understand your audience. Which devices do they use? What features would be perfect for them?

Decide on the technical features
Now that you have identified your audiences and determined what they really need, it is time to decide on the technical features. Is your focus on something simple for the basic users or a complex app for the advanced users with a business background? When deciding on the features to use, make sure they are practical to your audience. People will only invest in something that will make life easier for them or help them save money. On the other hand, if your goal is to use the mobile app for advertisements, you have to add intriguing features in your app. The app could be entertaining or enlightening. Generally speaking, for a mobile app to be successful, it should offer irresistible features to the users.

Don’t ignore the financial aspect
It is obvious you are not developing the mobile app only to give it away for nothing in return. If this is your goal, you should consider doing something else. A perfect app should have a positive financial aspect. It should help you make money. Users can either pay for it or you can make money by advertising other people’s services through the app. All in all, to make good money with the app, you need to target the large audiences for your products.

Focus on future prospects
Finally, before you get started on building the mobile app, look at the future prospects of the mobile platform. Is the platform stable? You do not want to develop a mobile app to be run on a mobile platform that will collapse in less than a month. You need a platform that is stable and one that will bring many changes daily and on long-term basis. You need to do some research to understand the long-term consequences of choosing a certain mobile platform before you use it.

Picture Courtesy: http://en.wikipedia.org/wiki/Mobile_operating_system