Over the past decade, a lot has been achieved technologically. Mobile phones have advanced from the ones that had a battery life of 4 hours to ones that can go on for days. The Internet has not been left behind either. Today, if you need your clients to use certain software to enjoy your products, you no longer need to ask them to download and install the software. They can use the software from their browsers. This has been made possible by the advent of web applications.
Web applications are programs that run through a web browser such as Mozilla, Google Chrome and Internet Explorer. The program is designed to run from the web server so users don’t need to download and install it on their computers to use its features as it was the case with traditional applications. This new technology has transformed websites from having static pages to ones that interact with the users. A good example of a web application is the online shopping application which takes the orders placed and calculates the total amount for the shopper. There are many advantages for you, as the business person, investing in web applications. Here are some of the benefits.
Let’s be realistic, when automatically asked to download and install a program, the first thing that comes in mind is computer malware. If you are still asking your users to download your software in order to enjoy the features on your website, you are missing out on a lot. Web applications are friendly and the fact that no installation is needed will guarantee that your program will be used in the way you wanted it to be used.
Reduce business costs
Web applications can help reduce business costs and time. For example, you can develop an application that enables customers to feed in their details directly to your servers for easier follow up. This is what an online shopping application does. Instead of talking to buyers directly, the application collects the information and relays it to the relevant department for the right action to be taken. Such an application will help you get organized, save time and even eliminate printed materials. All the data, at the end of the day, will be centralized.
Quick and easy updates
To update a web application, all you need to do is update the copy on your servers since this is the only copy that all your users are accessing. There is no need to keep reminding users to update their software.
No spec restrictions
So long as a user has the latest web browser, he or she can enjoy the features on the web application. With that being said, you will not be limited by the specs of a computer or smart phone that your visitors are using.
Web applications can help build customer loyalty and increase the efficacy of your online marketing strategies. There is no application you can’t create. You can create an app for campaign analysis or one for calculating price or estimating customer responses based on their specifications and so on. The important thing is to work with a good web developer.
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